By Last year, my colleague and Indie Business member Pamela Jenkins of Koils by Nature introduced me to Clubhouse. Clubhouse is a relatively new social media site where you can set up an account that allows you to host and moderate live conversations in a talk show format. If you are on Clubhouse, you can connect with me there at @donnamaria.
Here are some of the best ways you can use Clubhouse platform to support and grow your community, membership and subscription business.
Build community
It’s a naturally fun way to build community around your brand, introduce people to you, your products, and your area of expertise, and lead them to become buyers. Once people inside your clubhouse community get to know each other, those relationships become a part of their lives and the positive experience also translates directly to your brand community.
Establish authority
Hosting Clubhouse events is an intuitive and easy way to establish your authority as a community and membership leader. It encourages people to know, like, and trust you — which always leads to more members.
No lipstick (yay!)
Since Clubhouse is audio only, you do not have to be concerned about how you look when using the app. You don’t have to give a thought to wearing makeup, styling your hair, or lighting yourself in order to lead or participate in a Clubhouse discussion.
Flexibility
You can lead a Clubhouse discussion from anywhere you have a good Wi-Fi signal and little to no background noise. This gives you great flexibility because you can host and community build from almost anywhere.
Meet new people
Clubhouse can pave the way to meet new people in your industry, which can lead to new relationships, which always leads to new members.
Leverage other platforms
I have seen several people leverage Clubhouse to build their following on other platforms (like Instagram) by asking people to DM them if they have follow up questions about the topics discussed on Clubhouse. Doing this allows your club participating to transcend the app and reach members and prospects wherever they are.
How Clubhouse Can Help You Grow Your Membership Business Click To TweetSchedule and share event announcements
You can schedule events on Clubhouse and create links that make it easy for others to share your event link. This allows your members to learn about your event from whichever social media outlet they use the most.
Direct lead-in to membership
Clubhouse is a great platform to tweak any business model to embrace some component of membership model. For example, you could host a Clubhouse for members only. Non-members can listen in, but only members can participate by being invited to the stage. As a pioneer in the membership business model area, I am especially excited to explore this option with my Indie Business members.
Hone your leadership skills
Hosting and moderating shows on Clubhouse (or any platform, for that matter) will help you develop and hone leadership skills that are transferable to all walks of your life both personally and professionally.
Build confidence
The best way to build confidence is to train yourself to think fast on your feet and to learn how to roll quickly with any situation, even those that catch you off guard. Talking with real people, real time, is one of the best ways to do that. You never know what will come out of a person’s mouth, especially if they are emotional or highly invested in a particular topic. Learning to successfully lead and moderate such discussions will train you to confidently lead your business (and your life) into the future.
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Are you on Clubhouse? Are you using it to grow your membership or subscription business? Tell me about your experience. Post your handle below so I can check you out!