5 Reasons Why You Should Blog Consistently

Nothing Builds Online Credibility Like Consistent Blogging

No matter what you sell, you must establish and maintain credibility in order to sell it. There are many ways to do that, but as an online entrepreneur, blogging consistently is one of the best.

A blog is a website that is updated regularly with articles, or “blog posts,” designed to benefit your specific target audience. Here are five reasons why you should blog consistently.

5 Reasons Why You Should Blog Consistently

1. Blogging attracts Google.

Google is the proven and established leader in online search. People using Google to search for what you have to offer will not find you unless you produce content that is indexed by Google.

If you want Google to feed you, you must first feed Google.

According to Google’s philosophy statement:

Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value.

In other words, the way to get found on Google is to share valuable content that is then shared by others.

When you regularly share blog content that benefits your target audience, they will discover your content, which naturally leads them to discovering how you can help them. If they like what they see, they will buy it and will tell their friends.

2. Blogging refines your voice.

Your target audience is searching online for people who can help them make their lives better in some way. When you blog consistently about the things your target audience is searching for, their searches will lead them to you.

The more you blog, the more likely it is that your target audience will find you.

The more they find you, the more opportunities you have to interact with them. Blogging naturally facilitates the continuous clarification of your brand message, and the refinement of your voice.

Consistent blogging allows you to stand out in a very crowded marketplace.

3. Blogging builds confidence.

As you blog consistently, people will begin to perceive you as the authority in your particular niche. This helps your confidence grow as an entrepreneur and as a business leader.

Blogging refines your voice, which builds confidence, which encourages more blog posts. The cycle repeats itself, and you and your business grow through the process.

4. Blogging builds your intellectual property catalog.

Intellectual property is the fruit of your brain. Your blog posts are a valuable form of intellectual property, and the more you produce, the better. Over time, consistently blogging produces a continuous stream of opportunities to do work that truly matters to you.

5. Blogging anchors your online presence.

A blog is the only place where you have full control over how your content appears. Whether it’s a podcast, a video show, an ebook, or anything else you want to share, it’s easily accessible through a blog and housed in a way that is wholly consistent with your brand.

In a world filled with distractions, it’s important to anchor your content in a single place where people can go to enjoy uninterrupted time with your brand message.

Social media is noisy and distracting but your blog isn’t. Your blog allows you to interact with the people you are trying to reach without interference from a million little things.

Summary

Blogging consistently is a great way to share your ideas, to build community around your brand, and to earn the trust of your target audience.

Blogging places you in the continuous posture of teaching, and that’s exactly how you must be perceived as an author, speaker, or coach in your field.

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