Why I Don’t Care That Facebook and Instagram Are Down
My House is Not Built on Rented Land
I was on my way back from a meeting earlier today, when one of my team members texted to tell me that Facebook, Instagram, and WhatsApp were down.
She forwarded me an article, which I have not read. The headline said the sites were down for “maintenance.”
If you believe Facebook just shut down the three biggest social media sites in the world for maintenance on a Wednesday afternoon with no advance notice, I have some Colorado ocean front property to sell you.
Anyway, I felt a strange sense of relief come over me when I heard the news. There must be some psychological reason for that, and I’ll explore it later.
But for now, I want to come alongside you in harmony around the realization that there are millions of entrepreneurs around the world in a full on panic right now because their paid for ads are not running, their scheduled posts are not posting, and their live stream videos are not streaming.
For those of you who don’t know, a very similar incident occurred on August 6, 2009, and I blogged about it here. This has happened before.
And it will happen again. But I’m not worried.
Why I am not worried …
I am not worried because I do not rely on Instagram or Facebook or Twitter or YouTube or Pinterest or Snapchat or What’s App or any of them to secure the future of my business. And neither do you, right?
My business is not built on rented land. It is built on land that I own and control, which means I am not tethered to the whims and maintenance schedules of any third party.
I am free. I am not worried …
I touch my customers and prospects regularly through a newsletter, so I can be in touch with the people who matter most regardless of what’s happening in social media land.
Increasingly, I use texting to connect with the people who want to hear from me and the Lifestyle CEO.
You do all of these things too, right? Of course you do. You are no more worried than I am, right?
We are not worried, are we? …
Nope. Not one bit.Here is why I do not worry when Facebook, Instagram, and WhatsApp go down indefinitely in the middle of a busy workweek. #lifestyleceo Click To Tweet
Of course you are not worried, and I want to hear about why you are not worried. Leave a comment below?
Please let me know that, like me, you are not letting Facebook, Instagram, and WhatsApp do all the heavy lifting for you.
That’s a risky strategy based on what’s happening now. And what happened back on August 6, 2009. And what will happen again.
I invite you to tell me why you are not at all concerned that these social media sites are down, and why they can stay down all day, and you still will not be worried. Share in the comments below.
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