Publishing + Influence = Profits
Your market is crowded. To break through, you must engage with customers and prospects in unique and interesting ways. If you don’t stand out in a sea of great brands, you will be invisible. One of the ways to stake your claim is to publish a book that speaks directly to your target customer and influences them to take action.
Earlier this month, my friend and colleague Stephanie Chandler, Founder and CEO of the Nonfiction Authors Association, interviewed me for her series about leveraging your book for the benefit of your customers, and ultimately, your business.
In the interview, I shared the story of how I published my book, Making Aromatherapy Creams and Lotions, and used it to launch and grow the Indie Business Network. I also shared tips and ideas to help you produce a book that can continue to support your business for decades — as mine has for the past 22 years. Listen to the interview below.
About Stephanie Chandler and the Nonfiction Authors Association
The Nonfiction Authors Association is a vibrant marketing community for writers featuring twice-monthly educational teleseminars, publishing Q&A calls, templates, worksheets and checklists added weekly, an active community forum, valuable partner discounts, and an annual virtual Nonfiction Writers Conference.
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What do you wish Stephanie had asked me, but didn’t? What do you wish I would have elaborated on more? Share below, and I will do so!