A Membership Site is Not a Business

Do You Know the Difference?

In recent years, I have noticed an increasing tendency for people to confuse membership sites with businesses. They are not one and the same.

The confusion seems to happen when people think that because a membership site may generate income, it must also be a business. Not true.

A Membership Site is Not a Business

A membership site is not a business.

It’s a solution to a business problem.

A website is just a website.

A membership is the notion of belonging.

Standing alone, neither has anything to do with business.

When I launched the Indie Business Network, it was not my goal to have a “membership site.”

It was my goal to lead and manage and business that helped people.

The membership site I created (which was, I believe, the first for profit membership-based business model on the Internet), was a means to that end. It was the mechanism I needed to put in place in order to help people.

I established a website that could accommodate a membership-based business model because there was no other way to execute my business idea.

Don’t Just Create a Website. Create Something of Value.

I challenge you, not to create a membership site, but to create a business that makes a real difference in the world, and use a membership site if you need one to make that happen.

Anything else is just a membership site, and another membership site is not going to make a big difference in the world.

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