One of the best things about Facebook groups is that they help you sharpen your leadership skills. Facebook groups require you to be front and center, stepping up to the plate as the leader of your tribe every single day.
As your overall leadership skills improve, so does your ability to confidently assert yourself and boldly sell your products — inside and outside of your Facebook group.
Facebook groups make it easy for you to collect and refine the information you have about your target audience. By asking people who wish to join your Facebook group to answer three questions before being admitted to the group, you can compile valuable information about what is and is not important to them.
As you amass this intelligence, over time, you will begin to see patterns. These patterns will allow you to know your customers and clients better, and as a result, serve them more efficiently and effectively.
The members of your Facebook group will tell you exactly what they like and don’t like about the products and services you offer. You can use the poll feature to request their feedback and ideas for future offerings. As they tell you what they want, you have reliable data upon which to base the launch of future products.
What you’ll learn:
- How Facebook groups can improve your leadership skills
- Facebook groups let you get to know your target customers even better
- You can easily design new products based Facebook group member input
Learn more by clicking on these resources:
- Facebook resource: Facebook groups
- Blog post: Do These Things to Lead to a Successful Facebook Group
- Blog post: How a Branded Facebook Group Can Help Your Business Grow
Takeaway: A Facebook group is more than just a social hub. When used consistently and with intention, it’s a valuable resource for you to create and nurture customer relationships and generate new sales opportunities.
Best and success,