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My Favorite Blog of All Time

My Favorite Blog of All Time

The Blog of Seth Godin

My favorite blog of all time is the The Blog of Seth Godin. I’m not sure why or when the question of what blog I love most popped into my head, but it did. Using criteria that are important to me, I considered several blogs by several awesome bloggers, including Tim Ferriss, Michael Hyatt, Marie Forleo, Leo Babauta, and Gretchen Rubin. Seth’s blog won, hands down.

Why Seth Godin’s Blog is My Favorite Blog of All Time

In this article, @donnamaria shares why @thisissethsblog is her favorite blog of all time. #lifestyleceo Click To Tweet

1. Seth is consistent

Seth has been blogging since at least 2002. A look at his archived posts reveals that he has blogged daily since January 2005. That has to be a record of some sort. If consistency makes a blog awesome, Seth wins.

2. Seth is brief and to the point

During my first employee review as a newly minted attorney, my boss told me that my legal briefs were too wordy. (An attorney telling another attorney that she uses too many words is a real sign, don’t you think?) I value brevity, but I’m not very good at it. I admire it greatly, especially in Seth.

3. Seth is Thought Provoking

Every one of Seth’s post makes you think. As you grow in your life and business, the same Seth post can have a completely different meaning each time you read it.

You often have to read Seth’s posts twice (or more) in order to extract all of the meaning from them. Sometimes, no matter how many times you read a Seth post, it remains a puzzle. Like this one, about shooting fish in a barrel. I still don’t get it. Do you?

4. Seth’s posts are simple

As complex as the meaning of some of Seth’s posts can be, a person from any walk of life can understand them. The concepts are simple.

Seth blogs about the intersection of life and business, and about how we can adjust our thought patterns to get more enjoyment from both. He does not sacrifice simplicity to make a point, even a complex one. I’m not sure whether that’s a skill or a gift. Whichever it is, Seth has it.

5. Seth is prolific

Anyone can blog a lot, but Seth is the only person I know who blogs a lot (daily), and prolifically.

Seth’s posts don’t end when the posts end. They actually bear fruit. They lodge in your brain, and produce fresh perspectives.

One post with great meaning leads you to a thought that results in a positive change in how you live your life and how you lead your business.

Seth is the only person I know of who can do that, every single day, with every single article he publishes.

Seth’s posts are evergreen

On this date in 2008, exactly 10 years ago, Seth published this post:

Sorting Out

Gavin Potter says, “The 20th century was about sorting out supply, the 21st is going to be about sorting out demand.”

Think about that one for a second. Not about maximizing demand, but about sorting it out. When your messages reach the right people at the right time in the right way, magic happens. It’s not about forcing or pushing or attacking or targeting or closing.

This is a huge step forward in how you can think about your customers and how they act.

The Blog of Seth Godin, February 28, 2008

Yes, let’s think about that for a second. Or a decade.

The most important thing you must do in your business is aim your brand message at the right people at the right time, and in the right way.

Do you see that? In the past decade, due largely to the Internet, everyone and their cat has started a business. Yet no market is crowded because no one has the exact same brand message as you.

It doesn’t matter how much supply there is because there is a demand for everything. Your job is to offer a product that satisfies a very specific demand. When you do that, general supply from any other source becomes irrelevant.

Brilliant.

Seth Godin’s blog is epic and it’s wonderful.

You should read it daily.

Start now.

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