Recently, I delivered the opening keynote address to the 2019 United States Lavender Conference in Charleston, South Carolina. Here is the graphic I used to illustrate the main points of my address.
The Community Economy
I was thrilled to share the secrets of how I have built a solid brand community over the past 20 years at the Indie Business Network, and how you can do it too!Every successful Lifestyle CEO leads a curated Community Economy. Here are the elements: (1) social technologies; (2) valuable products and services; and (3) a combination of passion, lifestyle, and experiences. #lifestyleceo Click To Tweet
In case you missed it, to illustrate the diagram, here is a quick overview of the three things you need to build your own community economy:
• Social technologies: the wise and strategic use of a few carefully selected social technologies;
• Your products and services: a focused line of products and services that people highly value, and will pay for; and
• Passion, lifestyle, and experiences: regularly hosted events (virtual and/or in person) that welcome and engage people who are interested in you and your products and services, and how both can enhance their lives.
Best and success,